The retail landscape has evolved. It used to focus on in-store shopping, but the emergence of the internet opened a door for online retailing that also grew in following, especially in the time of the Covid-19 pandemic.
If your business sells clothes, you surely know the role a mannequin body plays in your display and promotion. This kind of fixture gives your customers the chance to see what you have to offer, which is a driving force to your sales.
Highlight the beauty of your products and show off the latest trends in the fashion industry! Let your customers understand what is good in your items and convert them into your loyal supporters.
It’s easy to get overwhelmed with the different shapes, colors, styles, and sizes of mannequins available in the market. But, if you are in the retail industry, you surely know that virtual merchandising is the key in this business!
The part of mannequins in jewelers, apparel stores, and merchandisers has been around for ages, and these displays have become a powerful communicator. With that said, you must know which display mannequin is right for your business.
These are the different types of mannequins for sale in the market:
As the name implies, this is the kind of display mannequin that shows all the item's features - from head to toe. They are also available in myriad sizes, colors, and shapes, depending on what you are looking for. Some high-end models intend to imitate the build of real-life models. If your boutique maintains this kind of ambience, you can check full-body mannequins.
Ghost mannequins uniquely parade the beauty of your products, especially if you have to take them for photoshoots. Imagine when fashion and technology collide. We call this type of male or female mannequin “ghost” for it has this floating effect that drives the attention to the clothes instead of the model.
If there’s a foundation to all mannequins available in store supplies, this would be it. Torso mannequins are flexible enough that you could attach heads, legs, arms, and customize them the way you want to. This is the more economical option you can invest on for your store.
The dress form model is a mannequin torso display that is available in real-life proportions. This kind best suits sewers who want to ensure that the clothes they’re working on would fit seamlessly. Dress forms accurately project clothes, so designers usually benefit from them.
If you don’t need the whole body thing, and you only prefer some parts of a mannequin display for your products, stand-alone parts are for you. You can pick your head, torso, legs, and many more.